W hat are the reasons why your advertising agency is not growing? What are the aspects on which if focused, then productivity can be increased manifold? In this article, we have explained 10 tips to improve the advertising agency culture.

Everyone knows that digital advertising is very effective. In such a situation, it is very important for all the team members to be creative. So when you think about growth and revenue, what changes should be made to increase them so that the whole culture can be nurtured.

Which aspects of your company might be most important to focus on? When you think about growth, your natural tendency may be to turn to revenue. However, many different aspects of your business change as you grow.

As per the Statista Research Department, as on February 29, 2020, the total number of companies operating in India stood at 1,195,045. No matter what industry you are in, you are likely to have at least a few competitors. Taking a holistic view of your brand can not only help you grow faster but also get stronger over time.

How can we improve the agency culture?

Agency culture The distinguishing feature of your company is how they influence employees, both at work and at home. Your culture is an extension of who you are as a brand and can also affect the image of your business with customers.

Experts believe that the culture is one-sided which can make brands unique and attract more customers. Good company culture also helps you hire and retain the best employee candidates.

How can you make sure your agency culture is the best it can be? Here are our favourite things you can do to turn your brand inside out and grow your business in the process.

10 Tips to improve the Advertising Agency Culture

1. Have Your Best Staff

It’s hard to build an excellent agency culture if employee churn is frequent. To establish positive relationships and common goals, you should spend time with each other and work on different projects together.

Survey your employees to see what entices them to stay. Recent reports show that almost 50% of employees say they will not return to a job not offered remote options. Something as simple as offering a hybrid approach can keep your best employees from running away from a competitor.

2. Conduct Weekly Feedback

Before you can improve your agency culture, it’s important to understand your current situation. Talk to customers and employees about how they view the company culture. It may be a lot different than you think.

You should also chat with someone who has been with the company from the beginning. How has it changed for the better? What has gone wrong? What is their vision for the brand?
Finally, talk to the CEO and find out his vision for the company. How do they want employees to see them? What is so unique about the brand story that sets it apart from others in the same field?

3. Know Your Competitor’s Skills

How are your competitors doing? Can you learn from their successes? While you may not know everything about their inner workings, you can read their press releases and company blogs and gain a little insight into their culture.

No matter how they stack up, chances are there are some things they’re doing well. What can you learn from them?
Also, look for a company that is thriving—not necessarily in your area. What programs have they established that make them work as a cohesive team? Ask if you can come over to observe their company culture. Since you are not a competitor, they may be more than willing to give you advice.

4. Work together in a team

For your agency culture to truly flourish, your entire company must learn to work together effectively. The best teams understand the company’s objectives and don’t care about who gets the credit for success.
If you provide validation for ideas, you are more likely to position your workers as competitors rather than team players. Instead, reward everyone in the team or company-wide for effectively accomplishing larger goals. Even the person who ran to get the notepad and pen had a role in the idea creation process.

5. Focus on Strengths

Every employee has both strengths and weaknesses. When you teach your employees to focus on what they’re good at, they’ll excel in those areas. There’s nothing wrong with trying to improve in weak areas, but for the purpose of culture, everyone should complete tasks within the areas they are best at.

Don’t make one particular type of strength more desirable than another. Each person in your employee has something to add to the project. The person good at graphic design can come up with posters and the person who is good with numbers can crunch profit versus loss. No type of task should be seen as having more weight, but simply a part of the whole.

6. Reward Differently

In many companies, employers reward those who bring in new clients or increase revenue. They might reward someone who makes a noticeable difference. Try to think of your rewards differently if you want to build a positive agency culture.

For example, reward the person who goes out of their way to help a fellow co-worker, even on a project they aren’t assigned to. Recognize group efforts with gift cards and free lunches. Let everyone attend a celebration event when a big client signs on.

Understand that while some people might speak up more often or have a more noticeable impact on outcomes that everyone has a part to play. Brands failing to recognize the valuable assets of all their workers may lose those people to another company.

7. Choose the Right Office Design

The way you layout your office can encourage team effort. An open concept works for initiating conversations, but understand some people need a quiet space to brainstorm.

Studies show clutter increases stress and reduces productivity, so get rid of unnecessary things in your workspace. If you want to promote company culture building, make sure you allow space for people to congregate and brainstorm.

You also must place the right departments near one another. For example, if marketing and sales teams work side-by-side, their desk space should be closed.

8. List Meaningful Values

If your number one focus is revenue,  you likely won’t find much success. Instead, seek out some meaningful values for your brand. One example is Bombas socks. They have the value of helping those who need warm socks. It permeates all they do and their success has been phenomenal. TOMS shoes are another buy one/give one example thriving even in a difficult economy.

What do you care about as a brand? What matters to your employees? How can they make a difference in the world through their work efforts? When everyone has a higher purpose, it makes them strive harder.

9. Look Outside Your Company

Even though your goal is to improve your agency’s culture, you should also seek input from outside your organization. Bring in experts, team up with a nonprofit or seek a mentor. You can learn from each person you encounter.

Truly unique ideas often come from the most unexpected sources. Don’t be afraid to team up with other brands and even adopt the causes they’re passionate about until you find your own niche.

10. Coach One

If each staff member in your company would coach just one person, imagine how much knowledge would increase. There is always someone new or with a bit less experience to pass wisdom to.

Assess Regularly

Take the time to reassess where your company culture is every few months. Have things changed for the better? What still needs improvement? If you keep a handle on how your employees feel and things you need to change, you’ll make consistent improvements that will also help your business grow over time.

We hope you like our article on “10 tips to improve the advertising Agency Culture Can multiply Your Business” You can give us your feedback in the comment box so that we can bring better advertising and marketing related articles on pixmagante works. You can also follow us on Facebook and Linkedin and read digital marketing, video production and advertising related articles.